Here at Erna Low, we’re very proud of our unique brand and history. So, we’d like to give you more information about our ethos as a company, as well as our extraordinary past.
We’ve come a long way since the company started way back back in 1932 – just think, they didn’t even have chairlifts when Erna Low arranged her first ski holiday!
Since those early days, Erna Low has progressed to become one of the UK’s leading ski tour operators.
Head over to our history section to read all about the legacy of Erna Low and view amazing archive footage, providing a social history of the ski community in the early 20th century. You can even buy the biography charting her extraordinary life here»
Anyway, enough about our history, what about the company as it is today?
Erna Low has always been run by ski fanatics and the same is true today. We only employ people that are as enthusiastic about skiing and snowboarding as our clients and between us we’ve done over 13 ski seasons and visited many more resorts, so if you’re not sure where to go for your next ski holiday, give us a call, we like nothing more than chatting to you about our favourite resorts, runs and après ski haunts!
Skiworld is the largest independent ski tour operator in the UK. We were founded in 1982 by a very keen skier who felt he could offer better holidays in top resorts at more reasonable prices than those on the market. Ian Coleby is now our Chairman and still a keen skier.
Ian’s ethos has not changed. We offer skiing holidays in only the top snow sure resorts in Europe and North America ensuring we have a long season from late November until mid April, offering the possibility of crowd free skiing at great prices.And that’s Ian’s other passion. Prices. He still prices our holidays with a keen eye for value. Value means the best prices you can find with no compromise on service. And that is true for all our guests from groups of 200 to single travellers.